A card system was created for a cohesive style to for different types of content within the home feed, from highlight new products to insights from the atheletes.
A few examples of store UI, the visual language was very minimalist to let the products shine as much as possible.
Members got exclusive early access to new sneaker drops.
Through a simple onboarding you got set up with a store personalised to you.
We also explored how customer support could go beyond typical order resolution assitance.
Concepts on how the app can go beyond shopping, working as a space to find nearby events.