Everything you’ll ever need from Nike, in one place. The Nike app onboarding creates a personalised store and streamlines the experience. A curated feed of products, events and insights from the world’s greatest athletes. A game-changing feature “Reserved for you” rewards loyal Nike fans with first access to upcoming products and events. This is based off their buying habits and likes. I worked on the UI Design of the app within a core team at AKQA, collaborating with Designers at Nike.