New York Pizza

I designed and prototyped two key features for the New York Pizza app. Allowing users to create their own custom pizzas. "Double Tasty" feature lets customers split a pizza into 2 or 4 different flavours. "Build your own" gives them full control of sauces and toppings on their pizza. Rather than show a basic list of available ingredients here. We broke up the list into stages and introduced each with a top-down view of ingredients. Inspiring the customer and making it feel more personal.