TAG Heuer Connected

AKQA partnered with TAG Heuer to design and develop features for the second generation of the TAG Heuer Connected smartwatch. The TAG Heuer Studio allowed owners to craft their own personal watch faces. The options to configure the dial, metal, luminescence and highlights unlocked over 4,000 possible watch faces. I worked on the Companion App for the watch, enabling users to browse and manage their collection. I also helped explore upcoming features to make the watch more personalised and adaptable to the owner's time and location.